About the enthusiast

Although I'm certain that this isn't how movements start, I want to start a movement. I want to celebrate enthusiasm not just in the extraordinary, but in the everyday too. I want to encourage people rebel against this obnoxious outdated notion that caring is tragic, and instead to revel in the fact that something somewhere makes their heart sing.

Whether you’re enthusiastic about something in particular - Palm Springs architecture, world peace, or really really good donuts for example - or you’ve got a general enthusiasm for stuff, I want us to be unabashedly, unashamedly proud of loving something with all of our heart or all of our head (or both!) Too often we’re told that enthusiasm is embarrassing, childish, unrealistic, corny. We’re told that being ‘extra’ is bad and that being seen as ‘too much’ is something to avoid, but we’re not allowed to be ‘basic’ either. In contrast, I think enthusiasm is what makes the world go round; and I believe that now more than ever, it's time to show off your passion, your joie de vivre, your unbreakable connection with something; and maybe even encourage others to do the same.

We’re going to release your inner enthusiast. Ground control to Major Tom, commencing countdown; engines ON.

 

So, how are we doing this?

Find the OG Enthusiast t-shirt, best-selling Caring Is Cool t-shirt, sweatshirts and all the merch here, so you can wear your heart on your chest

Find the OG Enthusiast t-shirt, best-selling Caring Is Cool t-shirt, sweatshirts and all the merch here, so you can wear your heart on your chest

There’s nothing better than hearing people talk about what they love, so my fortnightly podcast does just that, asking people to talk about what they’re enthusiastic about in work, life and play.

There’s nothing better than hearing people talk about what they love, so my fortnightly podcast does just that, asking people to talk about what they’re enthusiastic about in work, life and play.

COMING SOON People love to bang on about how enthusiasm is contagious - but it’s true. One of the things I love the most about The Enthusiast is collaborating with other small brands on limited edition pieces made with heart and soul.

COMING SOON People love to bang on about how enthusiasm is contagious - but it’s true. One of the things I love the most about The Enthusiast is collaborating with other small brands on limited edition pieces made with heart and soul.

 

 

ENTHUSIASM (N):

"Enthusiasm is intense enjoyment, interest, or approval; great eagerness to be involved in a particular activity which you like and enjoy or which you think is important"